The Most Well Known Cryptocurrencies in the US in 2023

At Rapidz.io, a leading cryptocurrency payment processor, and crypto wallet for iOS and Android, we have observed the prominence of various cryptocurrencies in the United States. As of December 2022, Bitcoin remains the undisputed leader in terms of market capitalization and brand awareness, with 74 percent of online respondents in the U.S. recognizing it. Dogecoin follows, boasting a brand awareness of 42 percent among respondents. Ethereum and USD Coin are tied for third place, each being recognized by 38 percent of the online respondents.

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In our examination of brand awareness, we utilized the concept of aided brand recognition to survey respondents. This involved presenting both the logo and written brand name of each cryptocurrency to ensure accurate responses.

As a cryptocurrency payment processor, Rapidz.io is committed to staying informed on the ever-evolving trends and preferences within the industry. By monitoring brand awareness and market developments, we can better serve our clients and provide the most seamless, secure, and efficient cryptocurrency payment processing solutions available.

Leading cryptocurrencies ranked by brand awareness in the United States in 2023	Percentage of Respondents	Number of Respondents
Bitcoin	74%	921
Dogecoin	42%	523
Ethereum	38%	473
USD Coin	38%	473
Litecoin	33%	411
Binance Coin	32%	398
Shiba Inu	29%	361
Tether	28%	349
Binance USD	27%	336
Polygon	27%	336
Ripple	25%	311
Cardano	23%	286
Solana	23%	286
TRON	23%	286
Dai	22%	274
Polkadot	20%	249
Chiliz	18%	224